Primary Market Research
Primary Market Research is a technique used as part of market support evaluations. Techniques include consumer surveys, consumer intercepts and focus groups.
Examples of this work include:
Aquarium Charlotte: Charlotte, North Carolina
Charles River Master Plan: Boston, Massachusetts
Freedom Trail: Boston, Massachusetts
Health Adventure: Asheville, North Carolina
Indianapolis Zoo: Indianapolis, Indiana
Mystic Aquarium and Institute for Exploration: Mystic, Connecticut
National Aviary: Pittsburgh, Pennsylvania
New England Aquarium: Boston, Massachusetts
New York Aquarium: New York, New York
Ocean’s Journey: Denver, Colorado
Olana Historic Home and Gardens: Hudson, New York
Pennsylvania Dutch Visitor Information Centers Strategy: Lancaster County, Pennsylvania
Shedd Aquarium: Chicago, Illinois
Sing Sing Prison Museum: Ossining, New York