Market Support Evaluations

Market Support evaluations are an important component of project planning and provide the framework for economic feasibility evaluations.  Market support analysis includes market area definition, demographic analysis, site and product evaluation, and analysis of planned operations and pricing strategy.  Market support studies may also include Primary Market Research where the audience for a project is interviewed to test project viability and pricing.

Examples of this work include:

Acquario di Genova: Genoa, Italy
Arizona Historical Society Museum:  Tucson, Arizona
Cherokee Indoor Waterpark:  Cherokee, North Carolina
Cavanaugh Flight Museum:  Addison, Texas
Connecticut History Center:  Hartford, Connecticut
Fall River State Pier:  Fall River, Massachusetts
Fort Devens Business Services Center:  Ayer, Massachusetts
Gettysburg National Military Park:  Gettysburg, Pennsylvania
J.L. Scott Marine Center and Aquarium:  Biloxi, Mississippi
Laumeier Sculpture Park:  St. Louis, Missouri
Marina Triangle District Master Plan:  White Bear Lake, Minnesota
Minnesota Museum of Art:  St. Paul, Minnesota
Mobile Tensaw Delta Coastal Resource Center:  Mobile, Alabama
National Flight Academy:  Pensacola, Florida
The WILD Center, Natural History Museum of the Adirondacks:  Tupper Lake, New York
Nevada Discovery Museum:  Reno, Nevada
Niagara Parks Master Plan:  Niagara Falls, Ontario
Red Mountain Park:  Birmingham, Alabama
Riverfront Master Plan:  North Augusta, South Carolina
Shedd Aquarium:  Chicago, Illinois
Tivoli Gardens:  Copenhagen, Denmark