Primary Market Research

Primary Market Research is a technique used as part of market support evaluations.  Techniques include consumer surveys, consumer intercepts and focus groups. 

Examples of this work include:

Aquarium Charlotte:   Charlotte, North Carolina
Charles River Master Plan:   Boston, Massachusetts
Freedom Trail:   Boston, Massachusetts
Health Adventure:   Asheville, North Carolina
Indianapolis Zoo:   Indianapolis, Indiana
Mystic Aquarium and Institute for Exploration:   Mystic, Connecticut
National Aviary:   Pittsburgh, Pennsylvania
New England Aquarium:   Boston, Massachusetts
New York Aquarium:   New York, New York
Ocean's Journey:  Denver, Colorado
Olana Historic Home and Gardens:   Hudson, New York